PROCESS MAKES PERFECT
Our world is increasingly dominated by generative AI and many designers create work as if they were generative AI, taking prompts and fulfilling them invisibly. Design where the process is as visible and interesting as the finished product is a marketable and valuable rarity.
I use digital tools expertly, and analogue tools when they produce a better result. I’m a firm believer in process, and I use it to make the best work I can.
Wishing you the best,
Christian Grey Hawkins