PROCESS MAKES PERFECT



Our world is increasingly dominated by generative AI and many designers create work as if they were generative AI, taking prompts and fulfilling them invisibly. Design where the process is as visible and interesting as the finished product is a marketable and valuable rarity.

I use digital tools expertly, and analogue tools when they produce a better result. I’m a firm believer in process, and I use it to make the best work I can.

Wishing you the best,


 Christian Grey Hawkins

LEVI
STRAUSS
& CO.




FORT WORTH STOCK SHOW & RODEO







BRIEF

Emphasize Levi’s connection to Western heritage at the Fort Worth Stock Show.




SOLUTION

After several rounds of ideation it was decided that the primary component of this project would be dramatic participation in the stock show’s parade, accompanied by a social campaign, and smaller activations in front of local Levi’s stores. The centerpiece was a covered wagon with a custom denim bonnet, flags, and painted banners inspired by the Levi’s archive. It sat displayed at the store activations, roared through downtown Ft. Worth in the parade, and helped us win the Western Heritage Award.




SERVICES RENDERED BY C.G.H.

Art direction – sketching and ideation – 2D renders – embroidered patch designs – concepting and art direction of denim wagon and associated sign painting.


AGENCIES WORKED WITH


Moment Creative – Contentious Inc. – Integer – Cultivator Advertising & Design – & Others


CLIENTS


Levi Strauss & Co. – Vuori – Crocs – Dr. Martens – Adidas – Red Robin – HistoriCorps – & Others

HARD SKILLS


DIGITAL


- Adobe
    - Illustrator
    - Photoshop
    - InDesign
    - Premier
- 3D Modeling
    - SketchUp
    - Twinmotion
- HTML & CSS
- Font Building
- Apple System 6

PRINT


- Risograph
- Patch Embroidery
- Press Experience With:
   - Dye Sublimation
   - Laser Cutting & CNC
   - Screen Printing
   - Wood Block Printing
   - Copper Plate Etching
   - 8+ Color Process
   - Large Format
   - Vinyl

HANDS-ON


- Xylene Marker Rendering
- Rapidograph Drafting
- Watercolor
- Gouache
- Pastel
- Oil Paint
- Photography
    - Digital & Film
    - Set Experience
- Woodworking
- Welding



SOFT SKILLS


Persistence - High Personal Standards - Unique Viewpoints - People Like Me


CONTACT


CHRISTIAN@GREYHAWKINS.COM

PO BOX 1704
IDAHO SPRINGS, CO
80452