I believe in competency with no nonsense. I use digital tools expertly, and use analogue tools when they produce a better result. hire me, or not; there’s always a job in the molybdenum mine.

FORT WORTH STOCK SHOW & RODEO

CLIENT

Levi Strauss & Co.

SERVICES RENDERED

Design - Sketch Ideation - Art Direction

Brief: Emphasize Levi’s connection to Western heritage at the Fort Worth Stock Show.

Solution: After several rounds of ideation it was decided that the primary component of this project would be dramatic participation in the stock show’s parade, accompanied by a social campaign, and smaller activations in front of local Levi’s stores. The centerpiece was a covered wagon with a custom denim bonnet, flags, and painted banners inspired by the Levi’s archive. It sat displayed at the store activations, roared through downtown Ft. Worth in the parade, and helped us win the Western Heritage Award.