Happy Hour:
Type treatments of “Happy Hour” in a psychedelic style.
Sketched in pencil, finished in Illustrator.
Client: Mellow Mushroom Pizza
Agency: Cultivator Advertising and Design
Art Director: Monte Mead
Client: Mellow Mushroom Pizza
Agency: Cultivator Advertising and Design
Art Director: Monte Mead
![](https://freight.cargo.site/t/original/i/1911b8176745dd385a953be2fd058a915e10c8104bd3d7b99954f0ded4b66a46/Happy-Hour-3-Color.png)
![](https://freight.cargo.site/t/original/i/ef42df2eafbb0577881b0cbd62ee4004c4e9eecaa3241f78470789527bcaa4ef/Happy-Hour-3-Single-Color.png)
![](https://freight.cargo.site/t/original/i/bd3fed2598f653b4ea4f620a000bb5cdca851e794a1a388baf1c9dca57ef5756/Happy-Hour-2-Color.png)
![](https://freight.cargo.site/t/original/i/1cddbd098e6ae05330b4247a5eec05bf53bc7871d0010d488188dd0a0a5d1da5/Happy-Hour-2-Rainbow.png)
![](https://freight.cargo.site/t/original/i/8df6fea18f25cf16230fb486e4b7a86c718e47f38511301011fd8e576874b688/Happy-Hour-2-Single-Color.png)
above: Variant 2.
![](https://freight.cargo.site/t/original/i/2a1c35bd0b4d0ae49e25d4f1a2cc3393edcd572173861d0d6d84cde80fb5bfee/Happy-Hour-1-Color.png)
![](https://freight.cargo.site/t/original/i/010fb0fea38a3954d84baf101d17635b7e643be64d3e47550a522291ec9f6251/Happy-Hour-1-Single-Color.png)
Preliminary Sketches:
![](https://freight.cargo.site/t/original/i/a59a95ce5efd4b908023f4df1fa25e4b947ec00d9e4496f3e83ed9024a81ee52/Sketch-3.jpg)
![](https://freight.cargo.site/t/original/i/038f22cd9c5a06f446d108662e69d4aac80c08861a95bc4d400a8ac6259ffefd/Sketch-2.jpg)
![](https://freight.cargo.site/t/original/i/57356657cdc0dbd340d0e69158c65b0e8090d348ba7c8f78edcd6f9f828019a5/Sketch-1.jpg)
![](https://freight.cargo.site/t/original/i/4e3e323d4003e23e7fdeb6f89489071e944c1a85ef3349a82aa33d7a449eaaa6/Sketch-7.jpg)
![](https://freight.cargo.site/t/original/i/d47d1f7e00e007ba7ad820568313e1d4ede463ccae117232d10ce6ac1a8123b7/Sketch-4.jpg)
![](https://freight.cargo.site/t/original/i/47b6896e8984f1abec6998d2d4f0f097c87090544f35c634469afbd5769d303f/Sketch-12.jpg)
![](https://freight.cargo.site/t/original/i/19ccf294b038a4741e540f0cc2f527ee0fd03477aa3727f5740e849a2e25171a/Sketch-6.jpg)
![](https://freight.cargo.site/t/original/i/2f096dda306183affb7512d3a091ea19f6f0d7e9b1679b63e15b328746d47283/Sketch-10.jpg)
![](https://freight.cargo.site/t/original/i/0e6ae85f809dc54f15e2001e0096adc9b06b4fa71eca1bcb135858f6cb917105/Sketch-9.jpg)
![](https://freight.cargo.site/t/original/i/da78cce420e11c359bc7b46642b9db75dfa94799626dcf3c958e863c81d4c27e/Sketch-5.jpg)
![](https://freight.cargo.site/t/original/i/d71830716f4d35f21e545c89e541da85cc91d16516a5aa97b9a8a589b2ce9d59/Sketch-8.jpg)
![](https://freight.cargo.site/t/original/i/e84af433e2a463276eed0866e58817aff0c65787c48a874cdefbfcda0a3a576b/Sketch-11.jpg)