FORT WORTH STOCK SHOW & RODEO
LEVI STRAUSS & CO.
BRIEF
Emphasize Levi’s connection to Western heritage at the Fort Worth Stock Show.
SOLUTION
After several rounds of ideation it was decided that the primary component of this project would be dramatic participation in the stock show’s parade, accompanied by a social campaign, and smaller activations in front of local Levi’s stores. The centerpiece was a covered wagon with a custom denim bonnet, flags, and painted banners inspired by the Levi’s archive. It sat displayed at the store activations, roared through downtown Ft. Worth in the parade, and helped us win the Western Heritage Award.
SERVICES RENDERED
BY C.G.H.
– Art direction– Sketching and ideation
– 2D renders
– Embroidered patch designs
- Design of 2D assets for signage
CREDITS
AGENCY– Moment Creative
CREATIVE DIRECTION
– Ian Gilliland