I believe in competency with no nonsense. I use digital tools expertly, and use analogue tools when they produce a better result. hire me, or not; there’s always a job in the molybdenum mine.

LEVI’S SKI TOUR

CLIENT

Levi Strauss & Co.

SERVICES RENDERED

Design - Sketch Ideation - 3D Modeling - Creative Direction

Brief: Remind the world of Levi’s unlikely history with the most frigid season to support the launch of a cozy winter line.

Solution: The aesthetic at the core of this activation was the feeling of being in a family friend’s old Rocky Mountain ski cabin, surrounded by the ghosts of Winter Olympics past. We outfitted a box truck to play the role of ski cabin, and I helped make the set dressing as authetic as possible with everything from a CRT television playing campaign videos, to a full length book documenting Levi’s history with winter gear. The Levi’s Ski Lodge made stops in several East Coast cities.