PROCESS
MAKES
PERFECT
I use digital tools expertly, and analogue tools when they produce a better result. hire me, or don’t; there’s always a job in the molybdenum mine.
PROCESS
I use digital tools expertly, and analogue tools when they produce a better result. hire me, or don’t; there’s always a job in the molybdenum mine.
CHRISTIAN GREY HAWKINS
LEVI’S SKI TOUR
CLIENT
Levi Strauss & Co.
SERVICES RENDERED
Design - Sketch Ideation - 3D Modeling - Creative DirectionBrief: Remind the world of Levi’s unlikely history with the most frigid season to support the launch of a cozy winter line.
Solution: The aesthetic at the core of this activation was the feeling of being in a family friend’s old Rocky Mountain ski cabin, surrounded by the ghosts of Winter Olympics past. We outfitted a box truck to play the role of ski cabin, and I helped make the set dressing as authetic as possible with everything from a CRT television playing campaign videos, to a full length book documenting Levi’s history with winter gear. The Levi’s Ski Lodge made stops in several East Coast cities.