CHRISTIAN
GREY
HAWKINS


I use digital tools expertly, and analogue tools when they produce a better result. hire me, or don’t; there’s always a job in the molybdenum mine.

PROCESS MAKES PERFECT

LEVI
STRAUSS
& CO.

 

LEVI’S SKI TOUR





BRIEF

Remind the world of Levi’s unlikely history with the most frigid season to support the launch of a cozy winter line.



SOLUTION

The aesthetic at the core of this activation was the feeling of being in a family friend’s old Rocky Mountain ski cabin, surrounded by the ghosts of Winter Olympics past. We outfitted a box truck to play the role of ski cabin, and I helped make the set dressing as authetic as possible with everything from a CRT television playing campaign videos, to a 70 page book documenting Levi’s history with winter gear. The Levi’s Ski Lodge made stops in several East Coast cities.



SERVICES RENDERED BY C.G.H.


Art direction – sketching and ideation – 3D renders – 3D modeling and layout of truck build – book layout and design – design of miscelaneous 2D assets for signage and social media.


AGENCIES WORKED WITH


Moment Creative – Contentious Inc. – Integer – Cultivator Advertising & Design – & Others




CLIENTS


Levi Strauss & Co. – Vuori – Crocs – Dr. Martens – Adidas – Red Robin – HistoriCorps – & Others




HARD SKILLS


DIGITAL


- Adobe
    - Illustrator
    - Photoshop
    - InDesign
    - Premier
- 3D Modeling
    - SketchUp
    - Twinmotion
- HTML & CSS
- Font Building
- Apple System 6

PRINT


- Risograph
- Patch Embroidery
- Press Experience With:
   - Dye Sublimation
   - Laser Cutting & CNC
   - Screen Printing
   - Wood Block Printing
   - Copper Plate Etching
   - 8+ Color Process
   - Large Format
   - Vinyl

HANDS-ON


- Xylene Marker Rendering
- Rapidograph Drafting
- Watercolor
- Gouache
- Pastel
- Oil Paint
- Photography
    - Digital & Film
    - Set Experience
- Woodworking
- Welding



SOFT SKILLS


Persistence - High Personal Standards - Unique Viewpoints - People Like Me




CONTACT


CHRISTIAN@GREYHAWKINS.COM

PO BOX 1704
IDAHO SPRINGS, CO
80452