CHRISTIAN
GREY
HAWKINS
I use digital tools expertly, and analogue tools when they produce a better result. hire me, or don’t; there’s always a job in the molybdenum mine.
CHRISTIAN
I use digital tools expertly, and analogue tools when they produce a better result. hire me, or don’t; there’s always a job in the molybdenum mine.
LEVI
STRAUSS
& CO.
LEVI’S SKI TOUR
BRIEF
Remind the world of Levi’s unlikely history with the most frigid season to support the launch of a cozy winter line.SOLUTION
The aesthetic at the core of this activation was the feeling of being in a family friend’s old Rocky Mountain ski cabin, surrounded by the ghosts of Winter Olympics past. We outfitted a box truck to play the role of ski cabin, and I helped make the set dressing as authetic as possible with everything from a CRT television playing campaign videos, to a 70 page book documenting Levi’s history with winter gear. The Levi’s Ski Lodge made stops in several East Coast cities.SERVICES RENDERED BY C.G.H.
Art direction – sketching and ideation – 3D renders – 3D modeling and layout of truck build – book layout and design – design of miscelaneous 2D assets for signage and social media.