PROCESS MAKES PERFECT



Our world is increasingly dominated by generative AI and many designers create work as if they were generative AI, taking prompts and fulfilling them invisibly. Design where the process is as visible and interesting as the finished product is a marketable and valuable rarity.

I use digital tools expertly, and analogue tools when they produce a better result. I’m a firm believer in process, and I use it to make the best work I can.

Wishing you the best,


 Christian Grey Hawkins

LEVI
STRAUSS
& CO.

 

LEVI’S SKI TOUR




BRIEF

Remind the world of Levi’s unlikely history with the most frigid season to support the launch of a cozy winter line.


SOLUTION

The aesthetic at the core of this activation was the feeling of being in a family friend’s old Rocky Mountain ski cabin, surrounded by the ghosts of Winter Olympics past. We outfitted a box truck to play the role of ski cabin, and I helped make the set dressing as authetic as possible with everything from a CRT television playing campaign videos, to a 70 page book documenting Levi’s history with winter gear. The Levi’s Ski Lodge made stops in several East Coast cities.


SERVICES RENDERED BY C.G.H.


Art direction – sketching and ideation – 3D renders – 3D modeling and layout of truck build – book layout and design – design of miscelaneous 2D assets for signage and social media.


Don’t judge this page too harshly, this website is still in the oven.



AGENCIES WORKED WITH


Moment Creative – Contentious Inc. – Integer – Cultivator Advertising & Design – Chronicle Books – Westward Studio – & Others


CLIENTS


Levi Strauss & Co. – Vuori – Crocs – Dr. Martens – Adidas – Red Robin – HistoriCorps – & Others

HARD SKILLS


DIGITAL


- Adobe
    - Illustrator
    - Photoshop
    - InDesign
    - Premier
- 3D Modeling
    - SketchUp
    - Twinmotion
- HTML & CSS
- Font Building
- Apple System 6

PRINT


- Risograph
- Patch Embroidery
- Press Experience With:
   - Dye Sublimation
   - Laser Cutting & CNC
   - Screen Printing
   - Wood Block Printing
   - Copper Plate Etching
   - 8+ Color Process
   - Large Format
   - Vinyl

HANDS-ON


 - Xylene Marker Rendering
- Rapidograph Drafting
- Watercolor
- Gouache
- Pastel
- Oil Paint
- Photography
    - Digital & Film
    - Set Experience
- Woodworking
 - Welding



SOFT SKILLS


Persistence - High Personal Standards - Unique Viewpoints - People Like Me


CONTACT


CHRISTIAN@GREYHAWKINS.COM

PO BOX 1704
IDAHO SPRINGS, CO
80452