NY PRIDE BLOCK PARTY
LEVI STRAUSS & CO.
BRIEF
Levi’s wants to celebrate NY Pride in a way people will remember.SOLUTION
Throw a drag show block party bash in Brooklyn. Glamour abounds, with tongue in cheek nods to Levi’s Wild West reputation. Each drag queen gives out signed Risograph “WANTED” posters, and numerous “gift with purchase” options are available, including “build it yourself” bolo ties.SERVICES RENDERED BY C.G.H.
– Art direction
– Sketching and ideation
– 3D renders
– Design of 2D assets for signage and social media
– Illustrations of drag queens
CREDITS
AGENCY– Moment Creative
CREATIVE DIRECTOR
– Ian Gilliland
THE “BUILD YOUR OWN BOLO” GIVEAWAY
THE DRAG QUEEN WANTED POSTERS
“We’re worried about the pink paper.”
“Make them less colorful.”
“Browner...”
“Gold ink is still a color.”