CHRISTIAN
GREY
HAWKINS


I use digital tools expertly, and analogue tools when they produce a better result. hire me, or don’t; there’s always a job in the molybdenum mine.

PROCESS MAKES PERFECT

DR.
MARTENS

 

DR. MARTENS IN NORDSTROM





BRIEF



Come up with an engaging and original way to convey the essence of Dr. Marten’s new “bouncing soles for bouncing souls” campaign inside of several Nordstrom stores.
 

SOLUTION

This project went through a large number of revisions, and covered many possible executions during that time. Everything from Teletubby-like green spaces with portals, to mirrored cloud rooms designed to create a floating sensation, and eventually surreal amber acrylic forms designed to fill the activation space with a warm glow – even without access to power.





SERVICES RENDERED BY C.G.H.

Art Direction – sketching and ideation – 2D renders

ATTEMPT NUMBER 1



The project was brought to us by Dr. Martens with involvement from Nordstrom, but few concrete details. We went through several rounds of revisions before it was eventually put on ice.




ATTEMPT NUMBER 2



The project was revived several months later and we went through numerous rounds of revisions. Before it could be produced though, the overall idea of a Dr. Martens installation in Nordstrom’s space was canceled by Nordstrom... Ain’t that just the way. I’m showing this work anyway because I like the drawings I did for it. 





AGENCIES WORKED WITH


Moment Creative – Contentious Inc. – Integer – Cultivator Advertising & Design – & Others




CLIENTS


Levi Strauss & Co. – Vuori – Crocs – Dr. Martens – Adidas – Red Robin – HistoriCorps – & Others




HARD SKILLS


DIGITAL


- Adobe
    - Illustrator
    - Photoshop
    - InDesign
    - Premier
- 3D Modeling
    - SketchUp
    - Twinmotion
- HTML & CSS
- Font Building
- Apple System 6

PRINT


- Risograph
- Patch Embroidery
- Press Experience With:
   - Dye Sublimation
   - Laser Cutting & CNC
   - Screen Printing
   - Wood Block Printing
   - Copper Plate Etching
   - 8+ Color Process
   - Large Format
   - Vinyl

HANDS-ON


- Xylene Marker Rendering
- Rapidograph Drafting
- Watercolor
- Gouache
- Pastel
- Oil Paint
- Photography
    - Digital & Film
    - Set Experience
- Woodworking
- Welding



SOFT SKILLS


Persistence - High Personal Standards - Unique Viewpoints - People Like Me




CONTACT


CHRISTIAN@GREYHAWKINS.COM

PO BOX 1704
IDAHO SPRINGS, CO
80452