I believe in competency with no nonsense. I use digital tools expertly, and use analogue tools when they produce a better result. hire me, or not; there’s always a job in the molybdenum mine.

FORT WORTH STOCK SHOW & RODEO

 

CLIENT


Levi Strauss & Co.


SERVICES RENDERED

Design - Sketch Ideation - Art Direction



Brief: Emphasize Levi’s connection to Western heritage at the Fort Worth Stock Show.

Solution: After several rounds of ideation it was decided that the primary component of this project would be dramatic participation in the stock show’s parade, accompanied by a social campaign, and smaller activations in front of local Levi’s stores. The centerpiece was a covered wagon with a custom denim bonnet, flags, and painted banners inspired by the Levi’s archive. It sat displayed at the store activations, roared through downtown Ft. Worth in the parade, and helped us win the Western Heritage Award.

LEVI’S SKI TOUR

 

CLIENT


Levi Strauss & Co.


SERVICES RENDERED

Design - Sketch Ideation - 3D Modeling - Creative Direction



Brief: Remind the world of Levi’s unlikely history with the most frigid season to support the launch of a cozy winter line.

Solution: The aesthetic at the core of this activation was the feeling of being in a family friend’s old Rocky Mountain ski cabin, surrounded by the ghosts of Winter Olympics past. We outfitted a box truck to play the role of ski cabin, and I helped make the set dressing as authetic as possible with everything from a CRT television playing campaign videos, to a full length book documenting Levi’s history with winter gear. The Levi’s Ski Lodge made stops in several East Coast cities.

TEXAS STATE FAIR

 

CLIENT


Levi Strauss & Co.


SERVICES RENDERED

Design - Ideation - Creative Direction



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HARD SKILLS


DIGITAL


- Adobe
    - Illustrator
    - Photoshop
    - InDesign
    - After Effects
- 3D Modeling
    - SketchUp
    - Twinmotion
- HTML & CSS
- Font Building
- Apple System 6

PRINT


- CMYK
- 8+ Color Process
- Large Format
- Print for Fabrication
- Risograph
- Dye Sublimation
- Patch Embroidery
- Laser Cutting & CNC
- Screen Printing
- Wood Block Printing
- Copper Plate Etching

HANDS-ON


- Xylene Marker Sketching & Rendering
- Rapidograph Drafting
- Watercolor
- Gouache
- Pastel
- Oil Paint
- Photography
    - Digital & Film
    - Set Experience
- Wood & Metal Work


SOFT SKILLS


Persistence - High Personal Standards - Unique Viewpoints - People Like Me


AGENCIES WORKED WITH


Moment Creative – Contentious Inc. – Integer – Cultivator Advertising & Design & Others


CLIENTS


Levi Strauss & Co. – Vuori – Crocs – Dr. Martens – Red Robin & Others


CONTACT


CHRISTIAN@GREYHAWKINS.COM

PO BOX 1704
IDAHO SPRINGS, CO
80452